Based in Rome, Italy, La Cannoleria Siciliana is a pastry shop that specializes in Sicilian cannolis and seeks to share artisanal goods. My objective was to connect the brand to its Sicilian roots as their point of difference is their specialty and sale of Sicilian goods.

My solution was to draw from the textile industry and mythology of Sicily. For the logo and pattern designs, I took inspiration from Sicily, the southern province of Italy, and its textile industry as it is the heart of the textile industry in Italy, featuring geometric and floral patterns. The symbol logo draws from the Trinacria, the symbol of Sicily, that is a gorgon (like Medusa) with three legs and sprouts of wheat coming off the gorgon, which means to bring good luck, and favorable harvest. For the logotype, I took inspiration from Italian signage and type designer Louise Fili, who takes inspiration from Italian type design. In the color palette, red expresses the passion behind the artisanship and cuisine of Italy to honor tradition and deliver quality; blue conveys the knowledge of Sicilian goods; gold represents the purity of Italian ingredients and Roman mythology.