Evergreen is a fictional Event Ticket Exchange Service based in Seattle, Washington that exclusively sells music event tickets. Based in Seattle, the birthplace of the grunge music scene, rock music heavily inspires Evergreen. Yellow represents the fortune of finding the golden ticket of concert tickets, and green signifies the repurposing of the ticket through exchange, shown in the shifting movement of the lettermark. In the symbol logo, a triptych of evergreen trees with the central one's trunk makes up the idea of a golden ticket one finds on Evergreen. Black and white imagery helps convey the emotion of the subject, overlaid with a teal texture to represent the roughness of rock music, and its randomness conveys the fluidity of music. An icon system was made to represent different music genres.