Lemon Shark is a Hawaiian cuisine restaurant founded by childhood friends passionate about Hawaiian culture and is inspired by the social lemon shark that is particular about its fish. The client sought to rebrand their image. Currently, their image is more reflective of LA and Miami. My objective was to elevate the image of the brand to be Hawaiian-refined, taking inspiration of the Maoi aesthetic and using wood to refine the brand, and reflective of the brand mission to deliver quality ingredients in a welcoming environment to facilitate socialization.